Multi-channel shoppers make better customers. People who go online before going in-store to buy spend an average 29% more in that transaction. (JC Penney 2006) Over 50% of retailers surveyed  stated that their multi-channel customers are the most profitable to serve. (Aberdeen Group 2005) Multi-channel customers are worth up to 4.5 times more than a single-channel shopper. (AMR Research 2005)

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