Multi-channel shoppers make better customers.

People who go online before going in-store to buy spend an average 29% more in that transaction. (JC Penney 2006)

Over 50% of retailers surveyed  stated that their multi-channel customers are the most profitable to serve. (Aberdeen Group 2005)

Multi-channel customers are worth up to 4.5 times more than a single-channel shopper. (AMR Research 2005)