3 stores - Outdoor Adventure

Informed Retailer Case Study

How a highly trusted New Zealand retailer is using data-driven insights to
grow their global omni-channel retail presence.

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“The greatest power from Retail Express is the reporting. It allows us to be fully informed when we are making tough decisions that could have a big impact”
– Gregg Hagen, Chief Operating Officer

Return on Investment Summary

Reaching new heights.

Originally founded by local outdoor enthusiasts, Cactus Outdoor have manufactured and sold outdoor gear that is ethical, dependable, good for people and good for the planet for over 26 years.

Based in New Zealand, with two stores in Christchurch and Wellington, they have built a loyal following of outdoor enthusiasts and trade professionals. The Outdoor Apparel industry is experiencing a major global boom. In 2019, user penetration is expected to reach 19.4% and by 2022, this is forecasted to reach 22.5%. (1). Cactus Outdoor are well positioned to capitalise on this opportunity with their rapidly growing eCommerce store. In order to build this omni-channel presence, they needed an advanced retail management system, and Retail Express has played this pivotal role since 2016.

Optimising manufacturing investment.

With the Retail Express platform, the Cactus Outdoor team can use data-driven insights to optimise their local manufacturing capacity and retail floor space.

Cactus Outdoor manufacture through independently owned factories in New Zealand. This allows them to have greater control over quality and be more agile in production runs to respond to customer demand. With Retail Express, Cactus Outdoor can easily view reorder levels for all products, stores and suppliers, track unit costs, inventory levels and supply chain status for all locations and calculate optimum inventory mix for each store based on real-time data. This has ensured the company is investing their finite manufacturing capacity and store floor space in the right product lines and that they have appropriate forecasts across all stores and channels.

Doubling revenue of seasonal promotions.

Using the powerful customer analytics and marketing tools within Retail Express, Cactus have been able to double their sales on some of their key campaigns.

Retail Express is used to inform Cactus Outdoors key seasonal sales. For example, for their March sale, they were able to identify slow and fast moving stock and combine that for each weeks promoted products. “We paid particularly close attention to tees and jandals, and adjusted the price to increase sales. This saw us double sales from the previous two months.” says Gregg Hagen – Chief Operating Officer at Cactus Outdoor. They also use Retail Express to identify trade professionals who are eligible for their “Pro Users discount” across the whole product range. They promote this program at trade shows, in-store and online. Cactus Outdoor are able to easily generate targeted list of their Pro Users for highly relevant email campaigns.

Informed retailers.

With the Retail Express platform, the Cactus Outdoor team have the insights and operational tools needed to drive growth, all in one integrated cloud system.

“The greatest power from Retail Express is the reporting. It allows us to be fully informed when we are making tough decisions that could have a big impact” says Gregg.

The advanced reporting capability has allowed Cactus Outdoor to analyse their product portfolio and identify which product lines are performing well, moving slow, or which require marketing investment.

An exciting partnership ahead.

Retail Express now plays an integral part of Cactus Outdoor’s omni-channel retail plan, as they expand their product portfolio, range of customer segments, geographic coverage and online sales.

“We are delighted to play a role in Cactus Outdoor’s impressive ongoing growth – their devotion to exceeding customer expectations combined with our advanced software solutions makes them an exciting brand to watch.”
Aaron Blackman, CEO, Retail Express

Deliver the best customer experience across all channels.

Cut down on the duplicate work and meet your customers wherever they are. Reduce lost sales and increase your margins with Retail Express.

Until you’ve seen and tried Retail Express you have no idea of what you’re missing out on with your current system.
— Corey Davison, Johnny's Furniture

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