Footwear | Multi-Store | 14 Stores | AU

Informed Retailer Case Study

How one of Australia’s leading omni-channel footwear retailers was able to profitably expand their business and drive named sales by switching to Retail Express.

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“We selected Retail Express due to their unrivalled cloud capability, live data plus the depth of reporting and analytics & loyalty features.”
– John Carroll, Managing Director

Return on Investment Summary

An Australian Retail Success.

For 45 years, Paul Carroll has established themselves as one of Australia’s leading footwear retailers, providing a wide range of stylish comfortable shoes for both men and women locally and Australia wide. Managing Director and Mr Carroll’s son, John Carroll began his journey within the business in 1993 as the Fremantle Store Manager. Despite not being of major interest to John in the beginning, he soon fell in love with the business and has played a major role in taking Paul Carroll Shoes to new heights. Paul Carroll now 14 stores across Australia as well as a flourishing online presence.

technology with room for growth.

Paul Carrol switched to Retail Express in 2012 as they needed a more reliable cloud solution that could help them scale. They needed the capacity to show stock levels in real-time, with more advanced reporting and loyalty features.

As the company continued to grow and develop, Retail Express has been pivotal in turning Paul Carroll into a successful multi-store retailer, helping to expand their store network and drive profitability along the way.

Paul Carroll Success Story

a profiled database of 75,000 customers.

Since adopting Retail Express, Paul Carroll has placed significant focus on named sales to grow their database to 75,000. Retail Express has allowed their stores to easily capture customer data. By incentivising staff in-store to ask customers how they heard about them, they have also been able to identify the most valuable marketing and advertising channels for targeted campaigns. Retail Express’ powerful customer analytics data has not only helped the team develop targeted eDMs and initiatives, but it has also helped them analyse data and generate valuable insights from seven years of sales.

Omni-channel integration.

Operating online and in-store channels in perfect unison is no mean feat. Taking an omni-channel approach which integrates physical and online store operations is essential to deliver a seamless shopping experience, and maximise business profitability.

The integration Retail Express have with Estar eCommerce has allowed the Paul Carroll team to build a single view of the customer, and implement an experience that is consistent and accurate across all channels.

Paul Carroll Case Study

Optimising multi-store inventory.

Paul Carroll use the Retail Express Stock Vs. Sales report to determine the optimum product portfolio and inventory levels for each store and any major blind-spots. With fluctuating Australian exchange rates this is crucial to ensure healthy cash flow and profitability, as accurate inventory data will allow the best performing stores to receive the right inventory allocation and avoid over-stocking in under-performing stores. The Automatic Stock Replenishment feature is used to replenish the stores from the warehouse with ease. The matrix–based product management capability in Retail Express allows size, width, colour, style and other attributes to be combined to identify specific best and worst performers.

An exciting partnership ahead.

Retail Express plays an integral part of Paul Carroll’s omni-channel retail plan, as they expand their product portfolio, range of customer segments and online sales.

“Paul Carroll is one of best examples of a retailer using Retail Express’ customer-centric features to drive audience, loyalty and growth. We’re proud to have been a key partner in their growth and to meet their data and analytics needs.”
Aaron Blackman, CEO, Retail Express

Deliver the best customer experience across all channels.

Cut down on the duplicate work and meet your customers wherever they are. Reduce lost sales and increase your margins with Retail Express.

Until you’ve seen and tried Retail Express you have no idea of what you’re missing out on with your current system.
— Corey Davison, Johnny's Furniture

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