Fashion & Homewares | Multi-store | 16 Stores | AU

Informed Retailer Case Study

How an authentic, entrepreneurial Australian fashion and homewares retailer was able to rapidly and profitably expand into a multi-store, omni-channel success story.

No items found.
“Retail Express has been pivotal to us rapidly expanding our retail stores year-over-year. All the while growing our profitability and creating a winning customer experience. If you’re serious about growth, this is the retail software your business needs.”
– Kellie Rigney, Founder, Buyer and Creative Director – ZJOOSH

Return on Investment Summary

By adopting Retail Express, ZJOOSH has been able to:

Profitably expand from 2 to 16 stores plus integrated eCommerce

Increase average basket size by 20%

Increase stock turn rates by 25%

Designed by women, for women

ZJOOSH is a much-loved Australian lifestyle brand specialising in affordable fashion, jewellery, accessories, furniture and homewares. They offer beautiful, thoughtful gifts for the women and girls you love, helping to “make life more beautiful.”

The business was created by Kellie Rigney, and derived from the idea that “a quality simple base wardrobe can be made brave and unique with statement jewellery at an affordable price.” Kellie initially launched the business by selling accessories at markets. Over the past seven years, with a clear expansion plan and the help of Retail Express, the company has grown from 2 stores to 16 stores plus an online store.

The ZJOOSH team know what it truly means to engage customers, and have meaningful communications with the market. They encourage their customers to shop both in-store and online and are focused on creating a seamless omni-channel experience, as well as embedding the story of the brand to ensure content is as meaningful as possible.

Navigating multi-store expansion

ZJOOSH started the business with a clear plan for rapid expansion and wanted an intelligent, scalable POS system to help them navigate the challenges and risks that accompany that. As a retailer adds more stores to their portfolio, there’s often cash flow pressure and risk due to different locations being at different life-cycle stages, the addition of new fit-outs, and ramp costs.

For every new store added, management complexity multiplies by a disproportionately greater rate. ZJOOSH uses Retail Express to create efficient, repeatable processes that can be standardised as new stores are added.

New locations and employees have uniform processes to follow for in-store sales & service, inventory/supply chain management, CRM, loyalty and marketing which reduces the margin of error and creates consistency across the group.

They have centralised real-time performance data for each location and the business as a whole. This ensures that each store is meeting its performance and growth expectations and that the business portfolio is cash flow positive as it expands.

Data-driven retailing

With a broad range of products across multiple locations and sales channels, the ZJOOSH team rely on Retail Express to centralise and organise vital, real-time business data from all of their Bricks & Mortar and Online sales channels in each of the following areas:

  • Products
  • Assortment
  • Pricing
  • Promotion
  • Markdowns
  • Inventory
  • Purchasing
  • Location Performance
  • Channel Performance
  • Customers
  • Staff
  • Suppliers

Retail Express processes this vast amount of data to power day-to-day retail operations and enable strategic analysis of performance.

With centralised live data in Retail Express’ cloud platform, all employees have live access to the same information to enable informed, aligned decisions. It is easy to access individual store / channel / staff performance, make comparisons between them, and see overall business progress to achieve sustainable growth.

Optimising the omni-channel experience: 20% increase in basket size

With the advanced in-store Point of Sale and eCommerce integration capabilities of Retail Express, ZJOOSH is at the forefront of omni-channel best-practice. Using the powerful search and recommendation engine in Retail Express, ZJOOSH employees are able to identify the most suitable products to effectively and consistently up-sell and cross-sell at every touchpoint.

Where inventory isn’t available in their location but is in another store, staff can effortlessly automate a stock transfer. The team have also implemented Retail Express’s rewards program features to drive named sales and customer loyalty.

As a result, ZJOOSH have grown average basket size by over 20% in a 3 year period. Basket Size is a core KPI that staff performance is measured on.

Efficient product & inventory management: 25% faster stock turns

A centralised platform to manage inventory processes has been paramount for ZJOOSH to maintain business efficiency and ensure product availability for customers.

The advanced inventory control and replenishment capabilities in Retail Express have been pivotal to ZJOOSH running a lean retail operation. To reduce the risk of over-stocking or under-stocking, they use the Automated Replenishment and Purchase Order function for key product lines and seasonal products.

Typically, inventory management processes like receipting goods and stock transfers between stores require retailers to employ dedicated staff to manage them. With Retail Express however, ZJOOSH has been able to automate and standardise these processes across all of their stores. As a result of optimised inventory management processes, ZJOOSH has managed to increase stock turns by 25% over a 3 year period.

Deliver the best customer experience across all channels.

Cut down on the duplicate work and meet your customers wherever they are. Reduce lost sales and increase your margins with Retail Express.

Until you’ve seen and tried Retail Express you have no idea of what you’re missing out on with your current system.
— Corey Davison, Johnny's Furniture

Get started with a free demo