An article about how simple it is to create and maintain loyal customers in any business. The key step is collecting customer data at the Point of Sale and regularly communicating relevant offers. This encourages customers to come back into your store to purchase, plus it means these customers are coming back in to purchase a specific item, which has been shown to reduce the issue of 'show rooming'. http://www.dynamicbusiness.com.au/sales-and-marketing/how-to-turn-a-one-off-client-into-a-repeat-customer-06052013.html
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