Any retailer will know how challenging it can be to find ways to increase sales. Integrating the powerful Magento shopping cart software into a retail ecommerce website can achieve this goal more easily.The way Australians shop is changing rapidly. Consumers research products online before they make a purchase, aiding in their buying decisions. They also use the Internet to compare prices and product availability. This is where savvy retailers can cash in on the growing trend by allowing customers to purchase goods directly from an ecommerce-enabled website.Offering customers the ability to purchase items directly from a website has been proven to increase sales for many retailers around the country. The key to getting this to work on a positive level is to choose proven shopping cart software that is easily integrated into existing retail POS software.Magento shopping cart software allows customers to add items into the cart without having to finalise a purchase. This encourages customers to continue browsing other items, potentially increasing the chance that they will purchase more products before checking out.This type of flexible ecommerce website is then able to automatically process the payment, before issuing a notification of a new product order. When the order is received, retailers simply ship out the order directly to the customer.As an ecommerce website is live on the internet 24 hours a day, 7 days a week, this effectively increases business hours. Customers can then shop at times that suit them, instead of waiting for a retail shopfront to open for business or rushing to it before it closes.It is remarkably cost-effective to operate this type of semi-automated online ecommerce system. As overheads are reduced from running a brick-and-mortar store, this also has the capacity to increase profits for retailers dramatically.For more information about integrating the Magento shopping cart software into a retail ecommerce website, please visit www.retailexpress.com.au.Looking to fast track your growth with a smarter point of sale system? Contact the Retail Express team today on 1300 732 618.