POS systems are no longer optional. They are critical to any retail operation that wants to succeed and maximise their profitability. It’s a highly competitive market and retailers need every possible advantage over their competition to increase revenues if they are to survive. An effective POS software solution, like Retail Express, can help you minimise costs while maximising revenues, which implicitly means enhanced profitability.Better Stock Control Increases Sales and Minimises CostsThe main cost for a retail operation is inventory. After all, without inventory, you don’t have anything to sell. However, few retailers actually optimise their inventory levels, which will mean they are often stuck with high quantities of products that have a slow turnover. On the other hand, when it comes to fast moving goods, they constantly find themselves short, which often means lost sales.By optimising inventory levels, you will save a lot of money because you don’t have cash blocked in products that are selling slowly. That cash can be used to purchase the items that are selling quickly, increasing your turnover and your profitability.POS systems can help you optimise stock levels by generating reports showing you exactly which products are selling well and what should be ordered. Retail Express comes with an integrated intelligent ordering system that analyses your sales and inventory. The system then generates a report of what needs to be ordered to ensure that your inventory levels are optimal. This way you can maximise your sales and make a higher profit per unit sold through increased turnover.Increase Your Sales by Taking Your Business Online with POS SoftwareMany retailers either completely shy away from opening a web store or, if they have one, manage it as if it were a separate business so that both sides suffer. The problem is that one could greatly increase customer retention as well as expanding their pool of customers by establishing an online presence.Let’s say you are taking advantage of the great CRM and marketing management features Retail Express offers and you send out customised offers to your best customers. By offering them the possibility of ordering online, you are increasing the chances of them making a purchase because of impulse shopping. They have less time to think about whether or not they should make the purchase because they can navigate to your site as soon as they receive the offer and place the order.This is why it is essential to have a web store but you don’t have to worry because there is a simple solution that will make your life much easier. Good quality POS systems offer integrated web stores, which merge your offline operations with your online ones so you are managing a single business rather than two.For example, Retail Express uses unique technology architecture to connect your retail store systems with your website so that stock levels are updated online instantly and you can manage orders, content, delivery and all other systems in real-time. Everything is simple and you can handle it yourself, even if you have little technical expertise and it also saves you the cost of a webmaster.As you can see, integrating POS systems into your retail operations is a must if you want to take your business to the next level and POS software is effective no matter the size of your operation. Retail Express offers a wide range of features that all lead to one conclusion for your business: enhanced profitability.Looking to fast track your growth with a smarter Retail POS System? Contact the Retail Express team today on 1300 732 618.