Selling more to your loyal customers has to play a key part in improving Retail store revenue. Targeting loyal customers with timely and relevant offers is a great place to start, and it is often the best use of a limited advertising budget. To do this, you first need to collect the valuable data from your customers at the Point of Sale and then use this to determine which product and which offer you will communicate. http://www.retailbiz.com.au/2013/06/06/article/Companies-focus-on-localising-the-marketing-message/MEOFPEAZWFLooking to fast track your growth with a smarter POS System? Contact the Retail Express team today on 1300 732 618.