By adopting Retail Express, Forty Winks are able to:
Founded in Melbourne in April 1984 by an experienced group of retailers, Forty Winks started its journey as a member co-operative with a handful of stores located in Victoria. Fast forward to today, and they are a thriving network of more than 106 family-owned and operated franchise stores, servicing all major cities, territories and regional centres.
As one of Australia’s most iconic specialty bedding brands, they offer consumers a quality range of mattresses, bedroom furniture and top of bed accessories, featuring leading Australian and International brands.
However, what truly makes them stand out is their dedication to an exceptional level of customer service, backed up by employees trained in the field of sleep science.
As a franchise business, Forty Winks identified that their future success relies on fully unifying data at all levels of their business — across their individual stores, eCommerce store and national office operations.
With this vision in mind, they have set about building an innovative integrated technology stack that allows them to:
The project will mean that data from their eCommerce platform and the in-store POS software used by their members will feed into a centralised CRM and data warehouse, which then connects to a Marketing Automation Platform.
As part of this project, Retail Express' POS system integrates with the centralised data warehouse and BI tool (DOMO). With this two-way data exchange and the right tech tools in place, Forty Winks head office team will be able to maximise support to their members by:
With Retail Express' POS software integration with Forty Winks data warehouse and BI platform, individual store data is continuously fed into the National Office without the need for any manual data admin. Store and eCommerce data can then be combined to create a unified view of each customer and leveraged by the Marketing Automation platform.
“The integration with Retail Express will make it easy for stores using that POS software to share data with national office, allowing us to then build out a wide range of automated marketing campaigns on behalf of franchisees to help us grow sales and optimise the customer experience.”
Product, pricing and customer data can also be fed from Forty Winks National Office into member stores using Retail Express without any manual admin. Not only will this allow these stores to maximise their productivity, but it also ensures they have reliable, up-to-date data to base their operational processes and business decisions off.
“Our goal is to make data management as easy as possible for our franchisees so they can focus on delivering the best customer experience and maximising sales. The integration between our data warehouse and Retail Express means that members using POS are supported in that goal. They don’t need to manually import or maintain data which is a big efficiency gain.”
By having the POS data from stores fed into a centralised data warehouse, the National Office team are able to provide their franchisees with insightful benchmarking data. They can compare their performance against other similar stores within the group.
Forty Winks recognise that the POS system used by franchisees will play a critical role in the unified data model they are building:
Cut down on the duplicate work and meet your customers wherever they are. Reduce lost sales and increase your margins with Retail Express.